​ZUMOBI​​
MICROZINES

Senior Brand Designer

Role: Branding and Identity, Typography, Visual Design

Product: Microzines are a rich-media experience offered by Zumobi.
A Microzine is an interactive article from various  sources, including world-class authors, bold thought leaders, and leading magazine brands. The app enables one to hand select unique long-form content of their choice and save it all in one convenient place. Zumobi's Microzine platform pulls in content from across a variety of websites and apps, including Twitter and Instagram feeds, YouTube videos and blogs, creating an engaging rich-media experience that consumers can browse and shop, and brands can update in real-time.

Each Microzine is enhanced with immersive photo galleries, HD videos, and infographics, sometimes including exclusive content only available in the Microzine edition of an article.

Tools: Adobe Illustrator, Adobe Photoshop
Design Responsibilities
Lead Designer, owning the creation of the Identity and Branding for the Microzines platform. Work closely with the Design Director.
  • Conceptualize the product branding and identity.
  • Work closely with the Design Director.
  • Iterate on logo and logotype studies.
  • Iterations resulted in the creation of a  custom typeface for the Microzine brand.
  • Iterate on color palette studies.
  • Conceptualize and visualize brand usage throughout the product.
  • Finalize the visual design and all branding and identity elements.

CHRIS MCMULLEN
​PRODUCTIONS

Lead Designer

Role: Branding and Identity, Typography, Visual Design, Marketing Material

Product: Chris McMullen is an international artist who creates mechanical, interactive sculpture. 
Working closely with the artist, I created the 'Original Equipment' Brand & Identity and its expression in all aspects of his business.

Design Responsibilities
  • Conceptualization of the branding and identity.
  • Iterating on logo and logotype studies.
  • Created a custom typeface that is utilized in all areas where his identity is represented.
  • Iterating on color palette studies.
  • Finalizing overall branding and identity elements.
  • Design and layout of the website.
  • ​Design and layout of printed portfolio.
  • Designed hoodies, stickers, and postcards.​
  • Designed signature plates for use on sculpture.​
  • Storyboarded, shot, and edited video.

Tools: Adobe Illustrator, Adobe Photoshop, Adobe After Effects
Video, plus sample business cards, postcards, sculpture signature plates, exhibition collateral design.

ZUMOBI

Senior Brand Designer
Role: Branding and Identity, Typography, Visual Design of In-App Chrome

Product: Zumobi created platform to assist companies in amplifying content marketing on mobile devices.
I created apps for iOS and Android devices with curated ​content from multiple sources often partnering with well-known brands.

Design Responsibilities
Working closely with the Design Director, I was responsible for the following:
  • Conceptualization of the product branding and identity.
  • Iterating on logo and logotype studies.
  • Iterating on color palette studies.
  • Finalizing overall branding and identity elements.
  • Creating detailed Brand Guidelines for internal and external use.
  • Designing the in-app chrome.
  • Designing company T-shirts & jackets​
  • Creating all marketing material for the company, print and digital

Tools: Adobe Illustrator, Adobe Photoshop
 ​​​Sample of brand specification and supporting marketing materials, authored in Adobe Illustrator.

THE FIRM

Lead Designer

Role: Branding and Identity, Visual Design, Marketing Material

Product: The Firm is a Seattle collective of artisans that offer
​art fabrication and installation services.

Design Responsibilities
  • Conceptualization of branding and identity.
  • Iterating on logo and logotype studies.
  • Finalizing overall branding and identity elements.
  • Design and layout of the website.
  • Design, layout and printing of business cards.
  • Design and layout of door vinyl.
  • Designed t-shirts, stickers, and postcards.
​
Tools: Adobe Illustrator

THE MACHINE

Lead Designer

Role: Branding and Identity, Typography, Visual Design, Marketing Material

Product: ​The Machine was a temporary, interactive sculpture created by a team of Seattle artists.

Design Responsibilities
  • Conceptualize branding and identity.
  • Iterate on logo and logotype studies.
  • Create a custom typeface that is utilized in all areas where the identity is represented.
  • ​Finalize overall branding and identity elements.
  • Design and layout of the website.
  • Design, layout and print business cards.
  • Design, layout, and print of four fund-raising event invitations and signage.
  • Design, layout, and print t-shirts, stickers, posters, and postcards.
  • Design, layout, edit and publish a book documenting the entire art project. (Writing and photography by Christopher Pfeifle)
​
Tools: Adobe Illustrator
Business card design.
Fund-raising event collateral design.

STRONGHOLD
​PRODUCTIONS

Designer

Role: Branding

Design Responsibilities
  • Conceptualize the logo.
  • Iterate on logo studies.
  • ​Create final assets for use digitally and in print.
​
Tools: Adobe Illustrator

47 NORTH 
MARKETING

Designer

Role: Branding

Design Responsibilities
  • Conceptualize of the logo.
  • Iterate on logo studies.
  • ​Create final assets for use digitally and in print.
​
Tools: Adobe Illustrator

SDK BRIDGE

Designer

Role: Branding

Design Responsibilities
  • Conceptualize the logo.
  • Iterate on logo studies.
  • ​Create final assets for use digitally and in print.
​
Tools: Adobe Illustrator

TACOMA
​CONTEMPORARY

Designer

Role: Branding and Identity, Typography, Visual Design, Marketing Material

Product: ​Tacoma Contemporary is a non-profit organization that strives to advance contemporary visual arts in Tacoma, WA.
My responsibilities include: design of website, business cards, postcards, posters and print ads for them.

Design Responsibilities
  • Conceptualize branding and identity.
  • Iterate on logo and logotype studies.
  • ​Finalize overall branding and identity elements.
  • Design and layout of the website.
  • Design, layout and print business cards.​
  • Design, layout, and print posters, print ads and postcards.
​
Tools: Adobe Illustrator